The Company as POP is the first point of interaction between the voluntary subscriber and the NPS architecture. Alankits network of over 2300 business locations is rendering services as Point of Presence Service Providers (POP-SP) for NPS across the country. As a service provider, the company takes care of functions relating to Subscriber Registration for NPS, undertaking Know Your Customer (KYC) verification, receiving contributions and instructions from subscribers and transmission of the same to designated NPS intermediaries. Apart from this, it also handles grievances of subscribers and guides them to the right way.